Dorsey Green Sauce
Agency: Deutsch LA
Head of Design: Adhemas Batista
Dorsey Green Sauce is a product created by the students at Dorsey High School in the Crenshaw neighborhood of Los Angeles. With the help of a venture capitalist and his avocado farm, the students made prototypes and honed their recipe for their avocado-based sauce. They reached out to Deutsch LA to pitch different design directions their brand could take. Though ultimately the students voted on a different direction, the work here is my pitch for their brand identity.
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We love avocados, seasoned, stuffed, scrambled with eggs, on toast, in guacamole, salad; it’s always delicious. Mix it with the Dorsey team's energy and love, and we got a great sauce.
This direction uses bright colors and bold graphics to craft the identity for Dorsey Green Sauce. These elements, paired with a rounded, thick typeface with graffiti-like embellishments, capture the youthful energy of its student creators while also giving the nod to Crenshaw street art.
Bold
Bright
Fun
Energetic
