Recycle the Jug
Agency: Deutsch LA
Head of Design: Adhemas Batista
Team: Jean Lou Renoux, Erin Burrell
Recycle the Jug is a sustainability initiative to remind people that the plastic in gallon jugs is easy to recycle for consumers and desirable for recyclers. The colors on the site were chosen to drive home the point of sustainability while adding a vibrant edge to grab attention, while the open, rounded typeface provides approachability.
For this project I selected the typeface, story boarded the animation, and executed a large portion of the site design with guidance from my senior team members.
Website Stills
