Taco Bell - National Taco Day

Agency: Deutsch LA
Head of Design: Adhemas Batista
Team: Jean Lou Renoux, Jeremy Gozzip

There are 7 billion smartphones in the world. The entire world has tacos on their phones, but the vast majority have never eaten one, so we transformed taco emojis into real tacos. For National Taco Day 2021, when users messaged Taco Bell a 🌮, they received a free taco IRL.

For this project I designed a taco emoji that was easily recognizable, but also ownable for Taco Bell; making sure that it would work for all of Taco Bell’s Global audiences.